Quality of: Diamond | Platinum | Gold | Manufacturing

The Quality of Platinum

Platinum was used for decoration by both the ancient Egyptian and Inca civilisations and in modern times was the first material capable of holding diamonds in a delicate framework. This led to the creation of the beautiful art deco pieces of the 1920's that can be seen in museums and are still being worn today. Until it was declared vital to the war effort in the 1940's, nearly all engagement rings were made from platinum. It is only in the last few years, however, that people have again begun to appreciate its subtle look and refined feel. No other precious metal is more rare, lasting or appealing.

Over time platinum develops a natural patina which many people find just as attractive as a polished finish, but this does not represent any material loss and platinum rings will not thin with age. It is still important to care for platinum jewellery however.

1. Remove it when doing manual work.
2. Clean it from time to time using a soft brush in soapy water.
3. Dry using soft clean, non-abrasive cloth.
4. Gently rub to maximise the shine.
5. Never use abrasive cleaners.
6. Store carefully in a safe place, separate from other items.

What is the difference between platinum and white gold?

• Platinum is naturally white whereas white gold is artificially coloured by adding other metals and is also frequently rhodium plated. The plating can wear off and the colour underneath is often not as white as that of platinum.

Why is a platinum ring more expensive than one in white gold?

1. Platinum is so rare that the price of the raw metal is invariably higher than gold.
2. Platinum jewellery is most often 95% pure compared to only 75% for 18 carat gold.
3. Platinum is denser than gold and weighs half as much again as 18 carat gold.
4. Platinum requires a higher level of craftsmanship and great skills to work it.

Is platinum a suitable metal for sensitive skin?

• Platinum jewellery is non-allergic, compatible with all skin types.

How do I know that a piece of jewellery is platinum and not white gold?

• All platinum jewellery must have a hallmark applied by the assay office and this is your guarantee that the jewellery is platinum. Look for the following marks:

Jewellery is 95% pure platinum.

How does platinum jewellery wear when worn next to yellow gold?

• Extremely well, but signs of wear can sometimes appear on the gold because platinum is tougher. If you intend to do this it is worth considering choosing a design combining gold and platinum, with the gold in the part that will be in contact with your other ring.

Is platinum good value?

• Platinum represents excellent value for money. The price may be higher than similar items in gold but platinum is pure, rare, enduring, luxurious, classic and the perfect host for diamonds, precious qualities that make it worth paying that little bit extra for.